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VENDOR SPOTLIGHT: NAVEEN OF SPURLÉ GUL STUDIO

VENDOR SPOTLIGHT: NAVEEN OF SPURLÉ GUL STUDIO

about naveen...

My passion for all things paper started pretty early in life. I still remember being just deliriously happy about stationery shopping as summer vacations ended. So when I realized that I was at my most satisfied when pursuing creative crafts, it just sort of made perfect sense to indulge in calligraphy and papermaking. As my grasp of these two ancient, yet infinitely evolving crafts grew, so did my confidence in sharing my work with the world and I ended up starting Spurlé Gul Studio, a custom calligraphy and stationery design boutique. I offer custom design services as well as handmade paper products of different origins, including those made by me through my website: www.spurlegulstudio.com

Photography: Kyle John / Styling: Linn Petterson

Photography: Kyle John / Styling: Linn Petterson

Photography: Kyle John / Styling: Linn Petterson

Photography: Kyle John / Styling: Linn Petterson

It brings me a great amount of joy to notice that even in this day and age, where technology is rapidly replacing most things in life, the love for paper and textures is actually growing. After all, no matter how gorgeous a website looks, the tactile feedback you get from holding a sheet of cotton soft and luxuriously textured handmade paper with the flow of hand calligraphed letters in subtly raised ink, is still not possible to replicate digitally. And it is this ability, to engage all the sense of a recipient through a well-crafted design that I find most inspiring.

Lissa Ryan Photography / Styling: The Velvet Veil

Lissa Ryan Photography / Styling: The Velvet Veil

Lissa Ryan Photography / Styling: Claire Duran Weddings and Events

Lissa Ryan Photography / Styling: Claire Duran Weddings and Events

Lissa Ryan Photography / Styling: Claire Duran Weddings and Events

Lissa Ryan Photography / Styling: Claire Duran Weddings and Events

on the look, feel, and trend of wedding invitations...

The importance of first impressions can never be overstated, and for an event, the invite usually is the first opportunity you get to make a statement about your aesthetic and your personality. From this standpoint, invitations definitely deserve as much care and attention as other aspects of an event. Thankfully, the available options are limited only by one’s own imagination. From exquisitely intricate designs with custom crests and letterpress printing on handmade paper, to clean and modern ones with a mix of typeface and calligraphy on cotton paper, there really is so much variety available now that aficionados like me are constantly salivating at the prospect of crafting something new for each new client.

This year, I felt the trend was more towards fusing modern and traditional elements to craft a cleaner look with a lot of texture being incorporated to evoke the feeling of luxury. 

Laura Murray Photography / Styling: 5280 events

Laura Murray Photography / Styling: 5280 events

on paper types and materials... 

The kind of starting material you use is dictated primarily by the purpose you want the end product to serve. For instance, handmade paper works well with calligraphy, but also allows for different printing methods, such as screen printing, letterpress, etc., and it’s beautiful texture makes it really stand out, so for me using 100% cotton rag provides the kind of versatility I am looking for without sacrificing the gorgeous texture and deckle edges.

Photography: Esmeralda Franco

Photography: Esmeralda Franco

Simply Sarah Photography / Styling: Elleson Events

Simply Sarah Photography / Styling: Elleson Events

Spurlé Gul Studio

Spurlé Gul Studio

on the process of creating a cohesive vision... 

I totally agree that every wedding invitation must have a unique theme. Your wedding invitation will be the first impression of your big day. This means that the design should reflect the theme of the event so the guests get excited and know what to expect.  My goal is to bring the couple’s vision to life - the more of a couple’s personal style and vision I incorporate into a custom invitation, the more special and memorable it becomes.

It is always better to visualize the kind of event you would like to have and create a mood board that accurately reflects your vision and then try and find someone whose style feels complementary to your own. Focusing on colors and textures to represent your style is helpful in making the collaborative process with your vendors more cohesive. For instance, if a bride comes across an image on Pinterest which appeals to her, I would suggest she take a closer look to decipher what particular element(s) stand out and focus on those elements when discussing her vision with vendors. It is surprisingly easy to get caught in the trap of wanting something that doesn’t necessarily represent your style or the the theme of your wedding, and one of the ways to avoid that is to narrow your focus.

Spurlé Gul Studio

Spurlé Gul Studio

Spurlé Gul Studio

Spurlé Gul Studio

on the selection process of paper and calligraphy...

The colors are often season specific, but not always. Neutral colors look good in all seasons and tend to make the most efficient statement. Paper types, however, are determined more by the desired printing method. For instance, for letterpress printing, a heavier weight paper is recommended.

What I like to do with my clients is to try and get a feel for what they have in mind and unless they have already determined the printing type they want, I discuss with them the options that I think will best serve their vision and explain all the technical pros and cons of each option. Of course, at the end of the day, the bride’s vision is paramount, as it should be, and all other aspects of the design for her invite are put in place in service of achieving the best possible approximation of her wishes.

Photography: Esmeralda Franco

Photography: Esmeralda Franco

on the importance of paper and calligraphy at your wedding...

Whether it's in the invites, the day-of materials or even just envelope addressing, calligraphy makes it seem more personal. I feel calligraphy and handmade paper absolutely enhance a wedding’s aesthetic and infuse a bit of luxury from the get go. I have worked with brides who have utilized calligraphy and paper to set the very tone for their entire events by ensuring a steady flow of classy script and grainy textures from their invites to their menus, in the process, providing their guests a synergized experience that started the moment they received their invitations and are not likely to forget any time soon. 

Lisa Ziesing for Abby Jiu Photography / Styling: Lauryn Prattes

Lisa Ziesing for Abby Jiu Photography / Styling: Lauryn Prattes

on her personal style and unique touch to paper and calligraphy... 

My preferences is always for minimal designs that utilize textures, as opposed to embellishments, to make the piece stand out. I aim to utilize negative space effectively to allow the textures to breathe and the subtle nuances to better express themselves.

Spurlé Gul Studio

Spurlé Gul Studio

Spurlé Gul Studio

Spurlé Gul Studio

advice for the bride on a budget...

It is entirely possible to get something phenomenal for a limited budget. It always helps to plan early to avoid rush charges and steering clear of intricate embellishments, like custom crests and watercolor washes, is also a good way of saving on costs. Keep in mind that your invitation does not have to be loud to make an impact. Sometimes, the simplest of things are the most beautiful.

Simply Sarah Photography / Styling: Bash Bozeman

Simply Sarah Photography / Styling: Bash Bozeman

naveen's advice to the newly engaged...

Nothing is more helpful in getting the result you want than your own clarity of vision. Doing your research on what works for you will not only put your mind at ease but also make it a lot easier for your chosen artist to turn your vision into reality.

Spurlé Gul Studio

Spurlé Gul Studio

Photography: Kyle John / Styling: Linn Petterson

Photography: Kyle John / Styling: Linn Petterson

Learn more about Spurlé Gul Studio and Naveen on her website or on Instagram (@spurlegulstudio).

VENDOR SPOTLIGHT: MEGAN VAUGHAN PHOTOGRAPHY

VENDOR SPOTLIGHT: MEGAN VAUGHAN PHOTOGRAPHY

VENDOR SPOTLIGHT: THEA BLOCH-NEAL OF HUSHED COMMOTION

VENDOR SPOTLIGHT: THEA BLOCH-NEAL OF HUSHED COMMOTION